Dubai, September 2025 – The Neutrik Group has announced an expansion of its Neutrik brand distribution network in the GCC. As of 1 September 2025, Procom Middle East will join Neutrik’s official distribution network in the region, representing the brand across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
Commenting for Neutrik Group, regional sales manager MEAI Chris Hellmuth stated: “We look forward to working with Procom in representing Neutrik in the GCC, as they have already proven to be the right fit for our Contrik brand. We need to expand our distribution network in preparation for the next level of opportunities in the region. In the connector business, local availability is key.”
Mark Perrins, managing director Neutrik (UK) and Neutrik France, has oversight of the GCC for Neutrik. “The region is rapidly establishing itself as a major growth centre for events and installations across all forms of entertainment, media and broadcast production. Whether for international sports events, concert tours and festivals, immersive AV and lighting attractions, or the increasingly advanced systems integration requirements of commercial, civil and government engineering and construction projects, high-quality and reliable signal, data and power connectivity is mission critical; often in the most demanding outdoor, harsh application environments. As the recognised world leader in providing these solutions, Neutrik needs to have the appropriate level of supply, service and support infrastructure on the ground to support that growth.”
