Dubai, June 2025 – Procom Middle East recently hosted the third edition of its Experience Ayrton event, held in continued partnership with the French lighting manufacturer. The event showcased Ayrton's lighting technology and drew an impressive turnout, receiving a highly positive response from attendees.
This year’s instalment once again took place at the distributor’s head office in Dubai. Featuring a comprehensive training centre, display area and interactive showroom, this facility proved to be the ideal setting, providing attendees with an opportunity to explore and interact with Ayrton’s latest fixtures.
This year’s experience featured the UAE premiere of the new Stradale profile, as well as a spotlight on the Rivale, Veloce, Argo 6 FX, Nando 502, Cobra, Kyalami and Mamba. Participants also benefitted from engaging hands-on demonstrations and opportunities to meet and network with the Ayrton team in-person.
A highlight of the event was a keynote speech by renowned lighting designer Roland Greil, celebrated for his work on major international events including the Asian Cup opening ceremony in Doha, Qatar.
“We are pleased with the success of the third 'Experience Ayrton' event,” said Rami Harfouch, managing director at Procom Middle East. “The great turnout and positive responses we received this year truly underscore the immense interest in Ayrton's innovative technology within our region. We were delighted to once again offer our clients and industry professionals an exclusive opportunity to experience the brilliance and versatility of Ayrton's lighting solutions first hand.”
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