About us

Procom Middle East is a professional audio, lighting, video, rigging, stage effects and stage technology equipment distributor based in Dubai, UAE.

Procom was founded in 2009 in Dubai with the vision to be the premier entertainment technology representation and distribution company in the Middle East.

Today, Procom, with its 100+ team members and extensive reseller network represents a portfolio of over 20 industry manufacturers for the Middle East region. It supports its portfolio with an array of added-value services that include:

• Brand representation across the Middle East region with account and product managers

• Stock keeping, warehousing, logistics, and door-to-door shipment across the region, including through e-commerce

• Maintenance and repair services in a best-in-class service center in Dubai

• Technical support services including on-site support

• An end-to-end project support services department that works hand in hand with customers on their projects from design to commissioning

• A permanent training center on the products and brands represented as well as for related disciplines

Procom operates from its head office in Dubai from a facility of over 10,000sqm of warehousing, service center, sales and corporate offices and a state-of-the-art showroom, live demo area and a training center.

• Staying at the forefront of the entertainment technology and offering in-house training

• Offering the region’s best customer support in the industry

• Keeping products readily, locally available without price escalation

• Demonstrating products hands-on in a state of the art demo facility