News

Dubai, UAE – Procom, the Middle East's top distributor of professional audio, video, lighting, rigging, and stage technology equipment, is thrilled to announce its participation as an exhibitor at the SLS Expo 2024, taking place from May 7-9, 2024, at the RFECC in Riyadh, Saudi Arabia. Procom’s SLS participation marks the debut of its Riyadh…

Dubai, April 2024 – Digital Projection and Procom Middle East have entered into a distribution agreement for the Middle East region. Procom will take responsibility for the marketing, sales, technical support and development for the Digital Projection product catalogue in the GCC.   Digital Projection, a pioneering video projector manufacturer, designs and manufactures award-winning 3-chip and…

Bigger is better when it comes to trusses Events in the Middle East have witnessed a significant increase in their scale and magnitude prompting a demand for larger truss systems to support the expanding infrastructural requirements. This has led to an increase in demand for bigger section truss profiles that can reach spans of up…

Dubai, December 2023 - Procom Middle East, a leading distributor of premium audio, video, stage, and lighting solutions in the Middle East, announces its participation in the upcoming Light + Intelligent Building Middle East exhibition. Taking place from January 16-18, 2024, at the Dubai World Trade Centre, Procom will showcase a comprehensive portfolio of cutting-edge…

Dubai, November 22, 2023 - Procom Middle East, a leading distributor of professional audio and lighting equipment, hosted a training event and regional launch of ALMA by DAS Audio, at its state-of-the-art facility in Dubai. The event showcased ALMA as well as Procom's strong partnership with DAS Audio. The event, held on November 22nd focused…

Dubai, November 2023 - Ayrton presents its new Rivale Profile, an IP65 high-performance luminaire designed to offer great creative possibilities in any environment, whether indoors or outdoors. Rivale inaugurates the new family of Ultimate luminaires from Ayrton, maintaining the same design line with advanced equipment and a series of common features and technological advances to…

Dubai, October 2023 - Procom Middle East recently welcomed students from the Sharjah Performing Arts Academy (SPAA) to its headquarters for an engaging open day. The event provided a unique opportunity for aspiring technicians to gain hands-on experience with stage technologies. During the open day, participants took part in seven workshops. The workshops included an…

Dubai, October 2023 - Ayrton Launches WildSun K9 Wash, the latest fixture in its Multisources 9 Series. A powerhouse of technology and innovation, WildSun K9 Wash is particularly suitable for television, sporting events, fashion shows, car shows, or any prestigious event requiring high-quality light and perfectly rendered color. Compact and sleek WilSun K9 Wash is…

Dubai, September 2023 - Ayrton announces the official launch of its new IP65-rated Argo 6 Wash and Argo 6 FX fixtures. For the first time in its history, Ayrton is launching a weather-sealed effects luminaire that offers as much creative potential indoors as outdoors. Argo 6 presents a minimalist design incorporating features for total protection…

Firenze, Italy, July 2023 – K-array, a leading manufacturer of professional audio solutions, announces the extension of its control plug-in offerings. This focus reinforces K-array's commitment to empowering integrators and users via improved control and integration capabilities of their audio systems. K-array's control plug-ins provide integrators with the flexibility and convenience to manage and optimise…

Dubai, June 2023 - Xtreme Outdoor portable systems by CONTRIK Neutrik Group extends CONTRIK Active power distribution range with ‘XO’ designated products for all-weather application environments The Neutrik Group, Schaan, Liechtenstein; 27 June 2023. The Neutrik Group has introduced a range of products, from its CONTRIK brand of portable power distribution systems, especially designed for…

Dubai, June 2023 - Resources Stage Technologies, one of the leading event production companies based in Dubai and Saudi Arabia, has recently acquired over 250 meters of MTS “Monster Truss” by Eurotruss.  Eurotruss’s MTS system is one of the highest load bearing aluminum truss systems in the entertainment industry. It features unique capabilities with an…

Firenze, Italy, May 2023 – K-array, manufacturer of innovative professional audio solutions, has launched its latest technology in the form of a fully connected software suite. These new software offerings are designed to complement K-array’s cutting-edge hardware and enhance the user experience of professionals across the audio industry. “As we expand our group of K-array…

Dubai, May 2023 - Newly founded Neutrik EMEA GmbH took the opportunity of the recent Prolight + Sound show in Frankfurt to formally announce that Procom Middle East will become its official distribution partner for the CONTRIK product portfolio in the GCC region. “As the Neutrik Group expand and diversify into new product ranges and…

Dubai, April 2023 – LumenRadio and Wireless Solution have merged their product offerings in the final step of creating a common standard for wireless DMX needs. The consolidation combines the two technologies CRMX and W-DMX into a unified solution for wireless DMX, enabling end-users and manufacturers to access one combined portfolio of wireless DMX products…

Dubai, March 2023 – Procom, distributor of K-array group products in the Middle East, recently inaugurated an interactive multi-room demo space at its headquarters in Dubai. Situated in Dubai Investment Park, Procom wanted to create an accessible space that would allow clients full access to a range of cutting-edge K-array, KGEAR & KSCAPE equipment in…

Dubai, February 2023 - Procom Middle East, a leading provider of audiovisual and lighting solutions in the region, hosted a first-of-its-kind Unity Lasers training course at its head office in Dubai Investment Park 2. The two-day course was held in collaboration with Unity Lasers, Kvant, and Pangolin, following Procom Middle East's recent distribution agreement for…

Dubai, January 2023 - In Gate Village 5, there is a new, opulent restaurant called Babylon that at night, transforms into a vibrant nightclub. A fine dining meal with international influences and theatrically staged entertainment are the backdrop to all of this. This new DIFC restaurant is evidently influenced by Babylon, promising to capture the…

Firenze, Italy, January 2023 – The K-array Group, a renowned leader in audio technology, is set to reveal a compelling array of cutting-edge products, representing their three distinct brands: K-array, KSCAPE, and KGEAR. Among the standout offerings are the Lyzard Mk I miniature loudspeakers from K-array. K-array Lyzard Mk I The Lyzard-KZ14 The new Mark I…

Dubai, December 2022 – Manufacturer of premium switches, Netgear ProAV has appointed Procom Middle East as its distributor in the Middle East for their ProAV line of fully managed switches. Netgear ProAV has pioneered advanced networking technologies for businesses, and service providers around the world and leads the industry with a broad range of award-winning…

Dubai, November 2022 - The internationally ranked super club selected Adamson as its Audio System.  Pure White is the brand-new, high-end club, made famous by the legendary White club in Meydan, that has opened in Dubai Harbour. It offers visitors a high-end clubbing experience as well as a line-up of A-list artists. With a 1,500-people…

Dubai, November 2022 – Ayrton and Procom Middle East have entered into a distribution agreement for the Middle East region. Procom will take the responsibility for the marketing, sales, technical support, and development for the Ayrton product catalog in the GCC including UAE and Saudi Arabia. Ayrton is one of the world’s most recognized manufacturers…

Dubai, October 2022 - Adamson Systems Engineering, manufacturer of premium professional loudspeaker systems, has appointed Procom Middle East as its distributor in the UAE and Saudi Arabia. As part of the agreement, Procom will take responsibility of the marketing, sales, and support of Adamson’s products in the region. Procom will carry in its inventory the…

The Madrix Projects Middle East Contest came to an end with the announcement of the winner. We have received many submissions, and several qualify to win the contest. However, Hi-Lights Group's Grandstand lighting project for the Riyadh season was truly one-of-a-kind: A creative installation where 10,000 RGB LED pixels were controlled by 2 Madrix 5…

Avolites, the leading manufacturer of lighting control consoles, media servers, networking products and dimmers for the entertainment industry, announces its integration with Pioneer DJ’s PRO DJ LINK on both its Titan and Ai platforms. The development of the software allows easy syncing between visual effects and DJ performances. Key features of the new Pioneer PRO…

Management. Manage all of your devices the remote way. Manage them the smart way. Everywhere, lighting designs beautifully light up the world all around us. And clients expect them to do so without failure, each and every day. Behind the scenes, the lighting industry faces the complex aspects of modern technologies. Increasingly large projects become…

A selection of Cyclops Lighting top fixtures is now powered with built-in Wireless DMX by Wireless Solution Sweden. In order to unlock this feature for Cyclops Lighting users, Procom is giving away a free Wireless Solution Sweden F-1 Transmitter Receiver with the purchase of the below quantities of fixtures Buy 12 Sparkly Wash37R get 1…

Avolites released the new Titan V.12 and Ai V12 software upgrade worldwide. The upgrade comes along the new USB dongle, the AvoKey. The update applies to both the full range of Avolites consoles and the media server range. This new upgrade from Avolites unlocks the new ultimate Synergy feature, uniting the console and media server…

Procom Middle East is bringing, for the second time, the outstanding offer to the Middle East Avolites community For a limited time, and a limited quantity, you can exchange your used Avolites console and get up to 15,000AED buyback on a brand new  Tiger Touch II Consoles should be in working condition to be eligible…

Procom Middle East is organizing the first Chain Master Training in Dubai - UAE to take place on July 8-9-10 2019. Chain Master is a lead manufacturer of lifting equipment and rigging hoists for the entertainment industry. The German-made electric chain hoists, trolleys and trussing control systems are suitable for applications ranging from installation work to…

After the success of the first training, Procom Middle East is organizing a second Madrix lighting software training in Dubai on the 25th and 26th of March 2019. Madrix is the leading software in LED pixel control and mapping. It includes a full range of software & hardware products used to create LED pixel lighting control…

The first edition of Madrix In-depth Training was concluded in Procom Training Centre in Dubai Silicon Oasis on the 18th and 19th of March. Madrix is the leading software in pixel control, It includes a full range of software & hardware products used to create LED pixel lighting control effects. Certificates of participation were handed to…

Procom Middle East is hosting the official Avolites Academy in Arabic. .تستضيف بروكوم الشرق الأوسط أكاديمية أفوليتيس الرسمية باللغة العربية The Avolites Academy offers the chance to become an Avolites Certified Lighting Programmer. It follows a rigorous course in a small group working hands-on Avolites Consoles and the Capture Sweden Visualizer. The Avolites Academy is divided…

Procom Middle East is organizing a Madrix lighting software training in Dubai on the 18th and 19th of February 2019. Madrix is the leading software in LED pixel control and mapping. It includes a full range of software & hardware products used to create LED pixel lighting control effects. Endless, innovative and fully customizable visuals are…

Avolites Academy was completed successfully in Lebanon on the 8th of January 2019 with 6 participants. Stay tuned with upcoming events near you.

We are now officially operating from our new offices in Dubai Silicon Oasis. We have consolidated all our services and facilities in one location: Showroom, Warehouse, Service center, and training center. The space includes the largest professional audio and lighting demo room in the region. It includes over 20 different sound systems (including 5 large…

Procom Middle East hosted the first edition of the Avolites Academy outside the UK at Procom’s new training center at Dubai Silicon Oasis in two consecutive weeks, 15-16 September (for the foundation course) and 22-23 September (for the mastery course) The academy is based on a strict curriculum developed and approved by Avolites. It offers…

We are excited to announce the opening of a new, second and main location at Dubai Silicon Oasis. This move has been thought of to create a compelling & unique experience for industry professionals in the region. Major updates have been added: 1- A state of the art Demo Room: We have set up a…

The trend of lighting and video production is setting the bar very high and Avolites is taking this trend on to a different level. Avolites has introduced the next generation of integration between lighting consoles and Media servers with its newest upgrade "Synergy". Synergy describes the enhanced feature set, and streamlined workflow provided when the…

Procom Middle East & Avolites are bringing an outstanding offer to the Middle East Avolites community For a limited time, and a limited quantity, you can exchange your used Avolites console and get up to 28,000AED buyback on a brand new ARENA console Used consoles eligible for exchange are:  Tiger Touch (first version), Tiger Touch…

K-array organized their annual Global Distributor Meeting at the K-hall in San Piero a Sieve, Italy on October 25th till 27th, 2017. This yearly meeting gathers distributors from all countries to overview the latest strategies and new perspectives for 2018 as well as upcoming product novelties and innovations from the Italian manufacturer. On the second day of the GDM, at…

White Dubai, the only nightclub in the Middle East eligible to claim among the top clubs in the world, opened its doors on September 23 for the new season in its fourth consecutive year at the Meydan Racecourse Grandstand Rooftop. This year club management raised the bar of clubbing standards by introducing three different themed…

Procom Middle East and Eurotruss proudly launched the first edition of the Eurotruss academy worldwide at Procom’s new training center at the Silicon Oasis, Dubai, on the 4th and 5th of November. The ultimate aim of the Eurotruss Academy was that all participants will walk out of the door with more knowledge and understanding of…

We are proud to showcase for the first time in the Middle East the new MADRIX 5.0 preview at Prolight + Sound Middle East taking place on 17,18 and 19 November at the World trade Center Dubai , Hall 4 - Stand 4D24. MADRIX is all about powerful yet simple control products for creative LED lighting.…

After several years of close collaboration, Procom (and its sister company in Lebanon Prolites) is now the official distributors of MADRIX for the Middle East. We are very proud of the trust that MADRIX has put into us in expanding our distribution role. This is a great opportunity but also a responsibility to support the thriving MADRIX…