News

MADRIX 5 Preview At Prolight + Sound Middle East

We are proud to showcase for the first time in the Middle East the new MADRIX 5.0 preview at Prolight + Sound Middle East taking place on 17,18 and 19 November at the World trade Center Dubai , Hall 4 - Stand 4D24. MADRIX is all about powerful yet simple control products for creative LED lighting.…
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Procom is now the official distributor of MADRIX in the Middle East

After several years of close collaboration, Procom (and its sister company in Lebanon Prolites) is now the official distributors of MADRIX for the Middle East. We are very proud of the trust that MADRIX has put into us in expanding our distribution role. This is a great opportunity but also a responsibility to support the thriving MADRIX…
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Vari-Lite, Selecon, Strand & Showline in Stage Lighting Seminar in Dubai

Procom Middle East launched it's new distribution for Philips Vari-Lite in the region with a seminar on Stage Lighting and Philips Vari-lite Selecon, Strand, Showline & Vari-Lite held the 6th of May 2017 in its Dubai Showroom. Presented by Martin Palmer, Iain Quinn and Samuel Parsons from Philips Entertainment UK, the seminar aimed at system integrators…
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The Victorious TV show returns with an impressive Cyclops Lighting & Philips Entertainment set-up

The Victorious – The Middle East’s first reality TV show and football academy dedicated to discovering Arab football talent – returned for its 3rd season with a spectacular TV set by Spectrum Entertainment Services and supplied by Procom Middle East. Set to be bigger and better than the two previous season’s, the reality TV show…
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Philips Hydrus takes the stage at Dubai’s top television shows

SL Hydrus 350, the latest fixture from the Philips Showline Platinum lamps range, has already become the product of choice for major television shows in Dubai. This super bright and compact hybrid beam, spot and wash moving head is ideal for television as it delivers exceptional output, great color control and comprehensive beam effects system,…
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Epic chooses DAS Audio for its crisp clear sound

Epic, the first Filipino club in Dubai opened its doors in the Jumeirah area, choosing DAS audio for its crisp clear sound. “We were looking for a compact line array system and a few brands came to mind” mentioned the client. “We tried a couple of brand, but DAS Audio got our attention. Its crisp and…
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Meeras chooses K-array for its latest development Qasr Al Sultan

Dubai’s much anticipated traditional Emirati experience, Qasr Al Sultan, opened its doors on the 30th of January 2017 to a night full of entertainment powered by an outstanding audiovisual set-up supplied by Procom Middle East. Located in the desert of Jebel Ali, the new concept offers traditional performances, a grand food bazaar, live cooking stations,…
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Avolites Dubai Seminar introduces the future of Lighting Control

Procom Middle East, the official distributor of Avolites in the Middle East, hosted a 2-day Avolites seminar on the 18th and 19th of February 2017 in its Dubai Showroom. This was a great opportunity for participants to deepen their knowledge on the world's leading lighting consoles, dimmers and media servers, test the equipment and get hands-on training from product…
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Procom expands its Eurotruss catalog with a Rigging Material range

As the official partner of Eurotruss in the region, Procom Middle East has expanded its catalog with a new range of rigging material. This range of essential items that guarantee better safety and handling of rigging applications, is now on display in Procom’s showroom and available in stock to be shipped to anywhere in the…
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Procom wraps up K-array Dubai seminar with focus on digital sound beam steering

Procom Middle East, in partnership with K-array, hosted a 2-day seminar in its Dubai Showroom, on the 24th and 25th of January 2017. Presented by Daniele Mochi and Daniel Stasserra, the seminar allowed participants to discover the K-array product line, get introduced to Digital Steering - the future of Line Array technology and listen to the…
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Procom Middle East brings latest in audio, lighting and stage to InfoComm 2016

Once again this year, Procom Middle East participated in InfoComm MEA, the region's professional audiovisual and information communications technology show that took place from 6 to 8 December 2016 at Dubai World Trade Centre. Procom’s booth showcased the latest product additions to Procom Middle East’s portfolio. Brands such as Antari, WDMX, DAS Audio Aero 20…
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Eurotruss: The top choice for professional projects in the Middle East

Since its establishment, Eurotruss, the Netherlands based world leader in the production of aluminum truss systems and innovator of the first conical connection system, have stayed at the top of the league of truss and rigging manufacturers. It has become the go-to name for truss safety, reliability and most recently the first Eurocode 9 compliant…
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Spirit Events choose an Arena Console

With the events industry in Qatar ever-so booming, the need for professional equipment able to withstand large scale events is becoming a must. Understanding the need of this demanding market, Spirit Events – a Qatar based events management company that handles every aspect of events execution from organization, venue set-up, to conceptualization, production and social…
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White Dubai reinvents its scene once again!

The leading club re-opened its doors for the new season on September 15, with outstanding additions to its audio visual scene, setting the standard once more for the entertainment technology in Dubai. Again this year, we partnered with the leading club to design and supply the new audio visual set up which was upgraded with…
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Cyclops Lighting releases the new X-Line series

After the highly successful CL and CPX series, Cyclops Lighting releases the new X-Line series; a robust, economical and compact lighting equipment line for every application. The XL-230B is a powerful 230W beam moving head with perfect precision. Its 14 different colors + white and 17 gobos open, allow you to control and create different shapes and color…
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Olympic Torch Relay Uses K-array Portable System

In advance of the 2016 Summer Olympics commencement in Rio, the Olympic Torch visited more than 300 cities in a five month marathon, bringing the Olympic spirit to all corners in Brazil. Equipped with K-Array KR402 portable systems, a mobile stage truck accompanied the torch throughout its journey for announcements and live performances by national…
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K-array’s “invisible sound” featured in multiple applications in the GCC

K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. Aligned with this unique concept in the loudspeaker market, Procom Middle East, K-array’s exclusive distributor for the Middle East, supplies these systems for clients who are driven…
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Capture Argo upgrades to Capture Atlas

Capture Sweden releases the latest version of its lighting design, visualization and documentation software: Capture Atlas. Capture is a native Windows and Mac OS X application that lets you work with lighting, video, moving scenery, lasers and water jets, saving your time in design, documentation and visualization. What's new? The main new features of Capture…
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Avolites launches the Titan V.10

Avolites Titan V.10 is now officially released and available to download and upgrade onto all consoles from the Tiger Touch Pro (inclusive) onward while some older consoles may be compatible with v10 if an upgrade kit is fitted. "We're thrilled that Titan v10 is now available for our users - we believe the new software…
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Philips Showline launches the SL HYDRUS 350

Philips Showline unveils the SL HYDRUS 350, the newest addition to its Entertainment range of Platinum lamps. The SL HYDRUS 350 is a super bright hybrid BEAM/SPOT/WASH moving light designed for event, television and concert lighting applications and ideal for such applications due to its small size and speed. Powered by the PHILIPS Platinum 17RA Lamp…
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K-array Now Available with Gold Plated Finishing

Alongside with the versatile and efficient aluminum and stainless steel, K-array announces its newest offering of product finishes. Effective immediately, a 24 K gold plated stainless steel option is available for the loudspeakers in its Installed Sound line including the KK52 half-meter Kobra, KK102 Kobra, KP52 half-meter Python, KP102 Python, and KY102 Kayman. K-array’s subwoofers,…
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The Dibba Al Fujairah Theater installs K-array Sound Systems

K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. In addition to the high quality audio and compact design, K-Array offers the opportunity to customize products looks with an array of colors and finishes that contribute in…
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Dubai World Trade Center buys Philips Showline SL Nitro 510C LED Luminaires

Dubai World Trade Center, one of Dubai's top venues for organizing, managing and hosting world-class events, added 22 Philips Showline SL Nitro 510 C LED luminaires to their stock. The initial requirement of DWTC was an architectural LED fixture that can be used during events. Procom proposed the SL Nitros which fullfills the initial architectural requirement but can…
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Procom organizes training on K-array sound systems in Dubai

Procom Middle East and K-array held a two day training on the 12th and 13th of March on K-array professional sound systems in Procom’s showroom in Dubai. The event came as a kick-start for the recent distribution partnership between K-array and Procom. Main brand partners in the region attended the training, which was carried by…
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