01 May 2025 Dubai, May 2025 – Encore Middle East has significantly boosted its lighting inventory with the acquisition of 30 Ayrton Rivale Profile fixtures sourced through a seamless collaboration with Procom Middle East. This strategic investment will empower Encore to deliver exceptional lighting experiences across different venues throughout the UAE, catering to the diverse demands of the region’s dynamic events landscape. The decision to invest in the Ayrton Rivale was driven by the need for a versatile fixture capable of handling a wide spectrum of applications. As Darion Garisch, Head of Lighting for Encore, explains, “We have a lot of events that spend months outdoors, so it’s great to have a product that we know will live out there and continuously work.” The Rivale’s robust IP65 rating, coupled with its functionality as a key light, wash, and effects unit, its manageable size and weight, and its efficient power consumption, made it the ideal choice. The Rivale’s capabilities were recently put to the test during the FrontLine Heroes tour, a demanding outdoor event that traversed all seven emirates of the UAE. Despite the varied and challenging environments, including beaches and open fields, the Rivale Profile fixtures “worked fantastically.” Lighting designers praised the fixture’s powerful output and diverse effects, while technical crews appreciated its lightweight design and efficiency, simplifying setup and logistics. “The fantastic performance we saw on the FrontLine Heroes tour really just confirmed what many of our lighting designers already knew – the Rivale Profile, and Ayrton’s other products for that matter, are consistently top-tier,” says Darion, Head of Lighting for Encore Middle East. He further added, “The Ayrton Rivale Profile’s user-friendly design ensures ease of operation, making it suitable for the majority of Encore’s events” The collaboration between Encore Middle East and Procom Middle East was described as “smooth and efficient,” highlighting the strong partnership that facilitated this significant upgrade in lighting technology. Discover Ayrton’s Catalog www.ayrton.eu