Procom bringing new sound system in 3 different video and lighting set up that changes every night for White club 2017 season

White Dubai, the only nightclub in the Middle East eligible to claim among the top clubs in the world, opened its doors on September 23 for the new season in its fourth consecutive year at the Meydan Racecourse Grandstand Rooftop. This year club management raised the bar of clubbing standards by introducing three different themed nights having each its own setup, lighting, and visuals to create an entirely different experience. To achieve this, the club undergoes a 12-hour production transformation every night – even moving the location of the DJ booth – to fulfill the different needs of the respective night. This meant a total revamp of the sound system to achieve a full surround club sound White management approached Procom Middle East to provide their entertainment technology expertise and help the club overcome this daring challenge. In order to meet the client’s requirement for a homogeneous, high SPL sound in the venue adaptable to the different setups, Procom proposed a system comprised of 16 x Firenze-KH7 mid-high loudspeakers and 8 x Firenze-KS8 subwoofers. The Firenze-KH7, an elegant, 35cm wide by 20 cm deep compact line array element, provides a high definition sound even at amazing SPL levels. The KH7 is a unique, technologically advanced active speaker (4 CH DSP onboard), composed by four powerful 12″ coaxial speakers driven by a 4x2000W amplifier and can be used in horizontal or, as in this case, vertical clusters. A long line array of KH7 loudspeakers make it possible to achieve a long throw with very even coverage. Firenze-KS8 is a very powerful 9000W dual 21″ sub that is able to reproduce very low frequencies and provide a really strong punch. The installation was realized distributing the KH7 clusters in a specular way in respect to the consoles that alternate between two locations depending on the different night’s setup. Each console has an L&R cluster composed by 3 Firenze-KH7 speakers connected in vertical orientation, creating a 3.6-meter-long cluster.  Delays were applied to the subs, considering the distances between top clusters and sub, and light tuning were done to create pleasant sound even at really high SPL (an average of 132dB was registered across the entire venue when playing at nominal power). The project and simulation were done using EASE FOCUS 3 and FIRmaker (AFMG), both essential tools in creating the 4 FIR filters that were uploaded in each loudspeaker to optimize the coverage and create a really homogeneous SPL and frequency response distribution all over the venue. The combination of the speaker’s sleek design that integrated seamlessly into the layout and the amazing Hi-Fi experience due to the system layout, the Firenze system provides an impressive surround sensation and the perfect coverage that the clients were looking for with a touch of elegance that only adds to the wow factor of the venue. Mr. Tony Haber said on the opening night “ The sound in the club is like headphones on your ears. Wherever you move around the club you get the same high fidelity sound”. For the lighting, over 500 m2 of outdoor LED screens pitch 6 were installed to match the mapping for the designs planned differently for each of the nights. A kinetic structure hanging RGB bulbs controlled by MADRIX comes down the sealing of the structure. For this, Procom installed over 80 hoists on which was installed LED balls and Tubes working homogenously together for an outstanding lighting setup. For an updated look for the layout, Procom worked on the expansion of the club truss structure. The Eurotruss TT truss was complemented to match a diamond shape that recalls the club’s logo. The same pattern is repeated in polygon truss in the middle. The solutions of Procom Middle East had not only the aim of quality and standards but also the challenge to install and dismantle the setup 3 times a week. White Dubai is always upping the ante in the Dubai nightclub scene, giving clubbers the biggest motivation to come every night for a different experience. This year is no exception. Procom Middle East is the official distributor of K-array, sleek and compact professional sound systems in the Middle East.

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