Procom Middle East to distribute Netgear ProAV in the Middle East

Dubai, December 2022 – Manufacturer of premium switches, Netgear ProAV has appointed Procom Middle East as its distributor in the Middle East for their ProAV line of fully managed switches. Netgear ProAV has pioneered advanced networking technologies for businesses, and service providers around the world and leads the industry with a broad range of award-winning products, with a focus on reliability and ease of use. As part of the agreement, Procom will take responsibility for the marketing, sales, and support of Netgear ProAV. Procom will carry in its inventory the AV-line switches of Netgear, including the M-4250 (1G), M-4300 (1G to 10G), and M-4500 (10G to 100G).

Netgear ProAV provides high-quality, low-latency video and audio distribution over an IP network which helps increase the scalability of AV projects. Netgear ProAV has a uniquely comprehensive portfolio of highly flexible and scalable full Multi-Gigabit switches that fit every business working in AV needs, featuring both copper and fiber options, stackable, rackmount and ultra POE, layer 3 switches, Netgear ProAV is unrivaled in the choice of switching.

Procom is a leading GCC & Middle East distributor of professional audio and lighting equipment. It is one of the most trusted names among the region’s AV professionals including rental companies, integrators, music venues, and the hospitality sector. Procom offers customers project and product support services across the region. It services the market from its state-of-the-art showroom and demo space in Dubai, as well as a service center.

The Netgear ProAV AV-Line Series switches are unique in the industry with an innovative AV-oriented GUI. Removing all the complex menus filled with arcane IT network jargon, the AV GUI provides a simple AV-friendly template-based approach to switch configurations. This streamlined workflow enables AV integrators and installers to dive right into projects with the confidence that all the network settings are correct for their AV application. Examples of preconfigured AV profiles include Audio Video AVB, Audio AES67, Audio Dante, Audio Q-SYS, Lighting (sACN, Artnet, and MANET), Video, and Video with DANTE among many others. The AV-line switches of Netgear ProAV include as well ultra PoE ranging from 125W to 2,880W and granular PoE control, and a complete AV-over-IP switch portfolio to cover a few gigabit up to hundreds of 10-gigabit endpoints. The company’s easy-to-use approach is expanded by the new NETGEAR Engage Controller application, a free Windows, Mac, and Linux program that users can use to configure and keep track of the powerful AV-line switches from NETGEAR designed for AV over IP. NETGEAR Pro AV has a list of more than 100 Partners that will ensure that the AV over IP installation will be successful.

Procom is keeping an inventory of Netgear ProAV switches in the UAE and will be providing technical support, project design support, and training on the product.

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