Procom supplies White Dubai with exceptional video mapping and lighting

White Dubai, the largest club in the Middle East, opened its doors for a 3rd season of ultimate clubbing on September, 24, 2015 on the rooftop of the Meydan Grandstand in Dubai. The club’s opening party has set a new frontier in entertainment technology giving a “reality-altering” experience, as promised, with impressive lighting shows, effects and a cutting edge video mapping show on a 3D video wall

Procom Middle East and Addmind, the company owner and manager of White Club, teamed up with club lighting designer Dave Parry of Most Technical and Immersive, the video design and production firm to re-create the venue after its initial launch in 2013, making it one of the top clubbing destinations in the world.

On lighting, more than 350 fixtures were deployed. Parry’s design included around 100 LED washes (effect delivered by the Cyclops Zoom 37 and CPX436-MZ), 50 hybrid spot beam wash moving head Cyclops CL350 – SBW and over 150 Cyclops CL-280B and CL-230B beam moving head in addition to 200 pixel mapping bars and other fixtures. The impressive Philips Showline SL Nitro C LED strobe luminaire circled the venue providing intense bursts of lights in addition to intense washes of the venue. The full set up was controlled by Avolites Pearl Expert Pro with touch wing and 2 Avolites Titan Net Processors expanding the universes controlled and providing increased reliability and control over the massive lighting set-up. Tony Chidiac and Ross Chapple did the programming of the full lighting set up.

On the video mapping, two Avolites AI media server S4 servers were deployed to control over 150 sqm of LED screens and over 200 pixel bars. The Avolites media server give a superior live control of the media mapping on the complex LED screens setup including media modification to accommodate last minute set up changes. John Munro and Martin Harvey designed the video mapping and produced the Video for the venue.

On the rigging part, the club structure built from the ground up using Eurotruss trusses is now dominated by 4 concentric circles (10m, 8m,6m,4m)above the club’s bar area in the middle controlled by Chainmaster chain hoists. Another circle also covers the area in front of the DJ and includes extra Cyclops CL-280 Beams, the vertical trusses also hold beams as well as SL Nitro C LED strobes.

“This is one of the most impressive club venues I have worked on. Working alongside Procom gave us the opportunity to add an extra dimension to the space and to exceed the owners brief, the beautiful set-up and environment in addition to the quantity and sophistication of the equipment deployed have allowed us to create one of the best nightclub venues in the world” said Dave Parry, lighting designer of the club.

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Digital Production: Procom helps White Dubai open the season in style

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