Company News

White Dubai reinvents its scene once again!

The leading club re-opened its doors for the new season on September 15, with outstanding additions to its audio visual scene, setting the standard once more for the entertainment technology in Dubai. Again this year, we partnered with the leading club to design and supply the new audio visual set up which was upgraded with…
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K-array’s “invisible sound” featured in multiple applications in the GCC

K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. Aligned with this unique concept in the loudspeaker market, Procom Middle East, K-array’s exclusive distributor for the Middle East, supplies these systems for clients who are driven…
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The Dibba Al Fujairah Theater installs K-array Sound Systems

K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. In addition to the high quality audio and compact design, K-Array offers the opportunity to customize products looks with an array of colors and finishes that contribute in…
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Procom takes Eurotruss’ Best Dealer Award for 2015

Procom Middle East was presented with the “Best Dealer Award 2015” from Eurotruss on February 9 2016 at the annual distributors meeting in the manufacturer’s headquarters in the Netherlands. Martin Kuyper, the CEO of Eurotruss, presented the award to Procom, represented by its CEO Raja Harfouche. The award rewards an outstanding sales performance but also…
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K-array Sound Systems and Procom in distribution agreement for the Middle East

Procom Middle East got into a distribution agreement for K-array Sound Systems for the Middle East region. K-array, the Italian manufacturer of speakers, combines sleek ultra-compact designs and professional high quality sound. The innovative speaker manufacturer strives to solve critical acoustic demands while transforming the standard cumbersome box shape into beautiful products. “K-array’s designs bring a lot of value to audio…
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Procom participates in InfoComm MEA 2015 in Dubai

Procom wrapped up a successful participation in InfoComm MEA 2015, the region's pro-AV and Info-Comm technology show, from October 19 till 22 at the Dubai World Trade Center, UAE. Procom’s stand showcased the latest in lighting, sound, video and rigging equipment including: Avolites Lighting Consoles, Dimmers and Media Servers (with a live demonstration of video mapping and the…
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Avolites expands Procom’s distributorship to include Egypt

Procom Middle East, the distributor of Avolites in the GCC and the Levant area has been appointed by Avolites the distributor for Egypt as well. The announcement came during PALME 2015 exhibition. The decision was based on a common belief between Avolites and Procom that the Egyptian market is strongly connected to the Levant and the…
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Procom featuring Video Mapping and Stage Visualization at PALME 2015 exhibition- Dubai

Procom Middle East will be at PALME 2015 from May 11-13, in Dubai International Convention & Exhibition Center. Procom will be showcasing the brands it represents: Avolites, DAS Audio, Eurotruss, Philips Selecon, Philips Strand Lighting, Antari, Wireless DMX and Reference Laboratory among others. Here are few of the highlights: Video mapping using Avolites' AI media servers The latest…
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Procom and Eurotruss in master distribution agreement

Procom has been named as the Middle East master distributor for Eurotruss. Eurotruss believes the move is ‘a great opportunity to enlarge our leading position in the Middle East market and respond adequately to the demand from today’s ever-changing market: Instant delivery of stock, daily support and local appearance’. ‘Procom ME is the partner to offer the…
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“The Venue” gets new Sound System with DAS Audio

The Venue, Royal Catering’s multi-functional events hall, previously Allure club and one of the most elegant spots located at the heart of Abu Dhabi- Yas Island, had its outdoor space sound system revamped with DAS Audio. The sound system consists of around 20 Artec 508 compact speakers with a single 8C woofer and M-34 compression driver…
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Procom adds stage visualization software, Capture Sweden

Capture allows lighting designers to simulate the rigging, lighting, video, moving scenery, lasers and special effects of a show. Procom ME has become the official Middle East distributor for lighting design and visualisation software, Capture Sweden. Capture recently became the visualiser of choice for Avolites, which promises further integration between Titan and Capture Sweden. ‘Capture perfectly…
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Procom unveils Avolites ‘Quartz’ at InfoComm MEA 2014  

Procom ME, the official distributor of Avolites in the Middle East, has participated in InfoComm MEA 2014 at Dubai World Trade Center on 13-16 October featuring Avolites. Procom launched the ‘Quartz’ at the international exhibition, after it’s unveiling at PLASA London on the 5th of October 2014. “ The Quartz is exactly what the market…
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Procom and Avolites receive media recognition

Procom ME supplied White Dubai with Avolites Expert Pro and Touch Wing as part of the club’s state-of-the-art entertainment technology system. The exclusive rooftop club, White Dubai, offers the partying elite the latest in live audio-visual technology, aiming to immerse the crowd in visual environments that vary from event to the other. Procom and Avolites'…
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Procom partners with DAS Audio for the Middle East

Procom ME has partnered with DAS Audio, the Spanish loudspeaker systems, power amplification and signal processing manufacturer,for the distribution in the Middle East. Procom ME will distribute DAS’s full range of sound systems across the region, in addition to offering technical support, design and install. According to DAS Audio management, the partnership with Procom will allow it to…
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Procom becomes the exclusive Wireless Solutions Middle East Distributor

Procom ME has partnered with Wireless Solution, the world-leading Swedish wireless DMX manufacturer to become the exclusive distributor of the manufacturer’s wireless DMX products in the Middle East. Procom ME supports the brand not only by supplying but, also installing and maintaining the equipment. Wireless DMX technology is used for wireless lighting control, avoiding the…
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Procom lights up PALME 2014

Procom ME had a successfull participation in PALME 2014, the exhibition that showcases the future of sound and light technologies. Procom ME at PALME 2014 Procom occupied the largest booth which exhibited a wide range of lighting, sound, video and rigging products of world leading brands like Amphenol Audio, Avolites, Antari, Clay Paky, Chain Master, Cyclops Lighitng, DAS Audio, Eurotruss, Philips Entertainment, Studio…
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Procom Supplies White Dubai – The largest club in the Middle East

White Dubai, the largest outdoor club venue in Dubai, opened on the 19th of December on the rooftop of Meydan Racecourse’s Grandstand, featuring one of the best sound, light and video experiences in the Middle East. The lighting spectacle, remarkably synchronized with the beat of the music, immersed the audience in an electrifying experience of the…
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