Company News

Once again this year, Procom Middle East participated in InfoComm MEA, the region's professional audiovisual and information communications technology show that took place from 6 to 8 December 2016 at Dubai World Trade Centre. Procom’s booth showcased the latest product additions to Procom Middle East’s portfolio. Brands such as Antari, WDMX, DAS Audio Aero 20…

Since its establishment, Eurotruss, the Netherlands based world leader in the production of aluminum truss systems and innovator of the first conical connection system, have stayed at the top of the league of truss and rigging manufacturers. It has become the go-to name for truss safety, reliability and most recently the first Eurocode 9 compliant…

The leading club re-opened its doors for the new season on September 15, with outstanding additions to its audio visual scene, setting the standard once more for the entertainment technology in Dubai. Again this year, we partnered with the leading club to design and supply the new audio visual set up which was upgraded with…

K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. Aligned with this unique concept in the loudspeaker market, Procom Middle East, K-array’s exclusive distributor for the Middle East, supplies these systems for clients who are driven…

K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. In addition to the high quality audio and compact design, K-Array offers the opportunity to customize products looks with an array of colors and finishes that contribute in…

Dubai World Trade Center, one of Dubai's top venues for organizing, managing and hosting world-class events, added 22 Philips Showline SL Nitro 510 C LED luminaires to their stock. The initial requirement of DWTC was an architectural LED fixture that can be used during events. Procom proposed the SL Nitros which fullfills the initial architectural requirement but can…

Procom Middle East was presented with the “Best Dealer Award 2015” from Eurotruss on February 9 2016 at the annual distributors meeting in the manufacturer’s headquarters in the Netherlands. Martin Kuyper, the CEO of Eurotruss, presented the award to Procom, represented by its CEO Raja Harfouche. The award rewards an outstanding sales performance but also…

Procom Middle East got into a distribution agreement for K-array Sound Systems for the Middle East region. K-array, the Italian manufacturer of speakers, combines sleek ultra-compact designs and professional high quality sound. The innovative speaker manufacturer strives to solve critical acoustic demands while transforming the standard cumbersome box shape into beautiful products. “K-array’s designs bring a lot of value to audio…

Procom Middle East supplied and commissioned a state-of-the-art ceiling LED lighting with pixel mapping technology to VII Dubai bar & lounge located in the Conrad Hotel on Sheikh Zayed Road. The 4000 square foot venue combines urban-style décor and lush gardens in an outdoor terrace and an indoor lounge on the 7th floor of the hotel.…

Procom wrapped up a successful participation in InfoComm MEA 2015, the region's pro-AV and Info-Comm technology show, from October 19 till 22 at the Dubai World Trade Center, UAE. Procom’s stand showcased the latest in lighting, sound, video and rigging equipment including: Avolites Lighting Consoles, Dimmers and Media Servers (with a live demonstration of video mapping and the…

White Dubai, the largest club in the Middle East, opened its doors for a 3rd season of ultimate clubbing on September, 24, 2015 on the rooftop of the Meydan Grandstand in Dubai. The club’s opening party has set a new frontier in entertainment technology giving a “reality-altering” experience, as promised, with impressive lighting shows, effects…

Procom Middle East, the distributor of Avolites in the GCC and the Levant area has been appointed by Avolites the distributor for Egypt as well. The announcement came during PALME 2015 exhibition. The decision was based on a common belief between Avolites and Procom that the Egyptian market is strongly connected to the Levant and the…

Procom Middle East will be at PALME 2015 from May 11-13, in Dubai International Convention & Exhibition Center. Procom will be showcasing the brands it represents: Avolites, DAS Audio, Eurotruss, Philips Selecon, Philips Strand Lighting, Antari, Wireless DMX and Reference Laboratory among others. Here are few of the highlights: Video mapping using Avolites' AI media servers The latest…

Procom ME supplied Sharjah’s Al Jawaher Reception and Convention Center with state-of-the-art lighting and trussing systems. The Dh140-million center is made up of extravagant multi-purpose halls, bridal suites, foyers, a private garden, music studio and many other complementary rooms. Procom ME provided professional lighting and trussing systems for JRCC’s main space that set a lavish…

Sony has opened its first ever Middle East store at the Dubai Mall, in collaboration with Jumbo Electronics, on Feb. 9, 2015. The 560m2 boutique displays exclusive ranges of Sony products that allows for hands on Sony’s latest gadgets Changing lighting colors, moving lights and gobo projections constitute a central part of the futuristic industrial…

Procom ME has been named as the exclusive Philips Entertainment supplier for UAE in a move to further expand its offering to the high profile Middle Eastern market. UAE is an ever-evolving landscape of innovation and construction, with many new projects under development from universities to theatres and hotels, all of which generate strong demand for…

Taiga, a nightspot that defined the Lebanese nightclub scene since the 2000s opened in Dubai on the 2nd of December 2014 at the Radisson Blue Hotel Down Town in a fully booked party featuring Lebanese pop artist Naji Osta. The club, which also sets several music environments including R’n’B, House, Arabic, dance anthems, hosts live…

Procom has been named as the Middle East master distributor for Eurotruss. Eurotruss believes the move is ‘a great opportunity to enlarge our leading position in the Middle East market and respond adequately to the demand from today’s ever-changing market: Instant delivery of stock, daily support and local appearance’. ‘Procom ME is the partner to offer the…

Capture allows lighting designers to simulate the rigging, lighting, video, moving scenery, lasers and special effects of a show. Procom ME has become the official Middle East distributor for lighting design and visualisation software, Capture Sweden. Capture recently became the visualiser of choice for Avolites, which promises further integration between Titan and Capture Sweden. ‘Capture perfectly…

Procom ME, the official distributor of Avolites in the Middle East, has participated in InfoComm MEA 2014 at Dubai World Trade Center on 13-16 October featuring Avolites. Procom launched the ‘Quartz’ at the international exhibition, after it’s unveiling at PLASA London on the 5th of October 2014. “ The Quartz is exactly what the market…

Procom ME supplied White Dubai with Avolites Expert Pro and Touch Wing as part of the club’s state-of-the-art entertainment technology system. The exclusive rooftop club, White Dubai, offers the partying elite the latest in live audio-visual technology, aiming to immerse the crowd in visual environments that vary from event to the other. Procom and Avolites'…

Procom ME has partnered with DAS Audio, the Spanish loudspeaker systems, power amplification and signal processing manufacturer,for the distribution in the Middle East. Procom ME will distribute DAS’s full range of sound systems across the region, in addition to offering technical support, design and install. According to DAS Audio management, the partnership with Procom will allow it to…

Procom ME has partnered with Wireless Solution, the world-leading Swedish wireless DMX manufacturer to become the exclusive distributor of the manufacturer’s wireless DMX products in the Middle East. Procom ME supports the brand not only by supplying but, also installing and maintaining the equipment. Wireless DMX technology is used for wireless lighting control, avoiding the…

White Dubai, the largest outdoor club venue in Dubai, opened on the 19th of December on the rooftop of Meydan Racecourse’s Grandstand, featuring one of the best sound, light and video experiences in the Middle East. The lighting spectacle, remarkably synchronized with the beat of the music, immersed the audience in an electrifying experience of the…