23 May 2025 Riyadh, May 2025 – Procom, a leading provider of professional audio, visual, and lighting solutions, proudly announces the resounding success of its participation at the Saudi Light & Sound Expo (SLS Expo) 2025, held from May 20-22, 2025, in Riyadh. The 600 sqm Procom Pavilion served as a dynamic hub for innovation, engagement, and productive discussions within the Middle East’s flourishing AV and entertainment industry. The Procom stand was a focal point for attendees, showcasing a comprehensive array of cutting-edge technologies and new brand introductions. A highlight of the exhibition was the spectacular live Ayrton Light Show, performed hourly, which captivated audiences and demonstrated the unparalleled capabilities of Ayrton’s advanced fixtures. The show featured an impressive lineup, including: 100 x Ayrton Kyalami 38 x Ayrton Nando 502 34 x Ayrton Rivale Profile 36 x Ayrton Rivale Wash 16 x Ayrton Veloce 14 x Ayrton Mamba This mesmerizing display was expertly produced using the grandMA3 compact XT and grandMA3 processing unit L, alongside MADRIX 5 Basic, underscoring the seamless integration and powerful control offered by these systems. The immersive audio experience for the show was delivered through Adamson CS10 speakers and Adamson CS119 subwoofers, showcasing pristine sound reproduction. The Procom lounge within the pavilion offered a comfortable and engaging space where visitors could sit, enjoy the live shows, and engage in both informal socialization and valuable business discussions. Procom further demonstrated its commitment to innovation with several key presentations and displays, featuring an extensive range of leading brands: Lighting & Lighting Control: The pavilion proudly showcased products from Ayrton, Cyclops Lighting, ROXX, Astera, Unity Lasers, MA (grandMA3), MADRIX, zactrack, Capture and Pangolin. Audio & Audio Control: Cutting-edge audio technology was presented by Adamson, DAS, K-array, KGEAR, NST Audio, and Innosonix. Rigging & Hoists: Essential infrastructure solutions included offerings from ChainMaster, Eurotruss, and TrussTech. Power: Power Distros and Contrik. Video: Digital Projection, Pixelhue, Novastar, Blustream, Visiotekk, and Waves system. Signal: Advanced control and networking solutions were highlighted with products from Swisson, Lumenradio, Netgear, and Seetronic. Stage Effects: Antari. Specific highlights from the exhibition included: Laser Mapping Excellence: A captivating laser mapping projection on a skyline video, powered by Unity Lasers with the Elite 5 Pro FB4, illustrated precision visual effects. Rigging Safety & Control: Demonstrations of Load cells and stage operator solutions by ChainMaster highlighted critical safety and operational efficiency in rigging. Advanced Tracking Technology: The pavilion featured zactrack live tracking, showcasing its accuracy and versatility for dynamic stage productions. Welcoming Our Newest Brands: Procom proudly unveiled GreenHippo, a media server brand that’s a new addition to our portfolio, emphasizing its easy integration with MA control systems. Additionally, the full catalog of Astera products, known for their innovative wireless lighting solutions, was on display, as we’ve recently become their official distributor. ROXX, another brand new to our catalog, presented its impressive cluster and array installation. Immersive Audio Experiences: Visitors experienced the clarity of sound in the K-array glass listening room and explored the NEW VGT by Adamson on display, representing the latest in audio technology. NST Audio also presented its active station with Azimuth speakers for an engaging demo. High-Resolution Projection: The Digital Projection Titan 41000 4K projector was in active use, delivering stunning 4K visuals. Innovative LED Solutions: The Pixibar Pixel ceiling, controlled by MADRIX, was a striking feature in the Cyclops Lighting booth. Cyclops also announced their new ROS series (Rise or Shine) IP65 series LED moving heads, showcasing robust outdoor lighting solutions. Smart Power Management: Procom introduced new Power Distros with smart systems featuring remote monitoring and SIM card capabilities, offering enhanced control and reliability for power distribution. Connectivity & Testing: The Swisson XMT500 and the rest of the Swisson product line were on display, highlighting essential tools for DMX/RDM testing and network solutions. To further engage with the industry and foster professional development, Procom invites interested individuals to discover its upcoming training sessions in Riyadh. Register now: https://www.procom-me.com/training-center/
